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Attention Is Expensive! What's Your Own Marketing Strategy?
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Attention Is Expensive! What's Your Own Marketing Strategy?

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uk: Attention Is Expensive! What's Your Own Marketing Strategy? 2021-10-10 13:03:46pm
I get a bit uncomfortable when I hear creatives especially entertainers say things like; " I don't like attention".

"I'm not really a social media person"
"I'm a shy person", "Social media is not my thing".

All these things are careless talk and probably one of the reasons you are not getting desirable result.

What you are indirectly saying is that you are not yet ready to succeed in this industry.

Coca Cola's marketing budget in 2020 was around $2.77 billion dollars and it was even higher previous years.

Amazon's annual advertising costs amounted to 10.9 billion U.S. dollars in 2020.

All these funds were spent just to get people's attention, change their perception and sell to them.

Unfortunately, they spent these funds marketing same people you are trying to market while sleeping.

The way the industry is positioned now, it's either you have plenty money or you have crazy strategy.

Have you ever ask yourself why a lot of Nigerian #comedians are now literally shooting soft porn?
Omo, you've got do what you got to do to get the damn attention.

Few days ago, we all heard about Tiwa savage's alleged sex tape, Annie idibia had to go on a long rant 48 hours before Baba released a new video.

Brymo who recently released an album had to call out Tuface few days ago.

Few years ago, Skibi died and came back to life. Sometimes, when you see people pull all manner of stunts, it's not as deep as you think, It's all about attention.

What's your own marketing strategy?

©️ #Donsethbeat

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